What is SMS Registration?
A new US telecommunications regulation has been mandated by industry-wide carriers such as AT&T, T-mobile, and Verizon. Broadly offers its users the ability to text their customers via the Broadly app (which is considered Application-to-Person, or A2P) via 10-Digit Long Code (or 10DLC) local phone numbers. The regulation, which is enforced by The Campaign Registry (TCR) ensures that businesses who text their customers are verified and follow guidelines for customer opt-in consent, ensuring consumer protection from spam.
Why do I need to register for SMS?
To prevent spam and misusage of SMS services, phone carriers now require businesses to register and verify their phone numbers to continue sending SMS messages to customers. Due to this industry-wide initiative, unregistered businesses may start to experience their SMS messages blocked, leading to a full blockage on August 31st, 2023.
Where can I register for SMS?
You are able to find the SMS Registration form within your Broadly app settings. In Broadly if you go to: Settings > Messaging, you will find the SMS Registration form. If you see a "Required" status, then this means that it must be filled out.
Note: You must have the Admin role in Broadly to access this setting. Reach out to your direct manager or admin within your business to grant you this role if you cannot access this setting in your Broadly account. If you need assistance to update your role, please contact support@broadly.com.
What information do I need to provide?
Corporation/LLC in the United States:
Corporation/LLC in Canada:
Sole proprietors in the United States:
Sole Proprietors in Canada:
How long does this process take?
There is no specific timeline. We suggest making sure all of the submitted information is correct to minimize the amount of time this will take!
What if I already filled this out and my messages still don't send?
While we await the approval of your registration, if you find that you are unable to send a text to a contact please follow the temporary workaround steps below.
1. Select the contact that you were unable to text.
2. Click on the “Edit” button in the top right corner.
3. Write down (or copy) the customer’s phone number.
4. Change the last digit of the contact's phone number and save the contact.
5. Click on the “Edit” button in the top right corner.
6. Input the customer’s phone number correctly and save the contact.
This process should allow you to text your customer again as expected, though we cannot guarantee a successful send via text due to the status of the SMS registration.
If you have an email address for the contact, Broadly will default the communication preference to email if the text message fails to deliver.
Please note: we do not suggest this workaround as a permanent solution but rather a temporary fix to enable you to continue texting your customer via the Broadly app.
What if my SMS Registration fails?
Please double-check to ensure that the information you are entering matches your business license information. We are reviewing failed registrations on case-by-case bases and will reach out to you if you need to take action.
How will I know when I'm verified?
In Broadly, if you go to Settings > Messaging, you will know that you are verified if you see a “Complete” status.