Web Chat allows you to convert website visitors into paying customers. Web Chat automatically responds to any inquiry and collects the prospective customer's contact info. Then, you're able to continue the conversation in the Broadly app by email or text.
Web Chat operates similarly to voicemail. It's like asking website visitors to "please leave your phone number and we will get back as soon as we are available." The benefit of Web Chat is that many people prefer to contact the business/practice online versus picking up the phone to call. Additionally, Web Chat helps you get more new leads overall because people are 2-3x more likely to interact with a Web Chat than a traditional "Contact Us" page.
Check out our article on Installing Web Chat for instructions on how to add Web Chat to your website.
How does Broadly Web Chat work?
Once Web Chat has been installed on your website, visitors will be able to communicate with you directly. Refer to the steps below to see how Web Chat works!
1. When a visitor goes to your website, they will see a chat box pop up from the bottom right corner of their screen.
2. Once a visitor types a message or a question into the chat box, Broadly will:
- Automatically respond to the potential customers' inquiries.
- Qualify their question (make sure it's not spam).
- Gather their contact information.
- Confirm permission to send updates and promotions via text. This is essential for TCPA Compliance when using Campaigns.
- Push this conversation into your Broadly app as a "Lead."
* It is important that you enable notifications on your mobile device or desktop computer so that you are updated on each Web Chat conversation.
3. You will be able to view the "Lead" in your Broadly App in the Inbox located on your left-hand menu bar. To respond to your new "Lead," select their name and type a message at the bottom of the screen.
Broadly highly recommends that you respond to your "Leads" as quickly as possible to increase your chances of converting website visitors or prospects into real customers. To get the best results take a look at our article on Best Practices for Engaging Leads.
* For medical and dental practices: Broadly Web Chat is not intended for medical consultation. We only ask website visitors for contact information (name, email, and phone) so that the doctor/practice/receptionist can follow up and schedule an appointment. You can follow up via the Broadly App, phone call, email, etc.