See SEO proof-of-performance in the Executive Report! Automatically prove that the work you're doing is helping your business show higher in Google search results.
By connecting Google Search Console to Broadly, you can see detailed, automatic proof-of-performance analytics for searches happening on Google including:
- How many queries your website appears on within page one of Google
- How many clicks you website is getting
- How many impressions your website is getting
- Which queries are getting the most clicks, and your average position in search results
- Which website pages are getting the most clicks and impressions
With this powerful feature, you can see how all the hard work you do on your business’s marketing (website content, blog, listings, reviews, social media, etc) is resulting in real improvements in your SEO!
What is Google Search Console?
Google Search Console is a tool that Google provides at no charge to website owners to measure a website's search traffic and performance, fix issues, and make your site shine in Google Search results.
You will have the ability to see detailed analytics about the organic ‘SERP’ (Search engine rank position) of a website, what search queries (keywords) are being typed into Google, and what pages are appearing the most via organic search. Our integration brings these features into the Broadly Executive Report. Visit the Google Search Console website for more info.
Why connect to Google Search Console?
Our reporting provides a unique KPI that is not available from within Google Search Console itself: “Queries on 1st page of Google Search”. This number is calculated daily and reveals if your business is making progress in the outcome you truly want: to show up on the first page of a Google search and get more website visits from potential customers. This metric tracks exactly that, with no extra noise.
Best of all, this reporting is automated. Connect it once to see automatic, ongoing proof-of-performance reporting.
How do I set up Google Search Console?
1. Ensure that Google Search Console is connected to your website, and is fully verified. If you do not have a Google Search Console account, click here for instructions on how to set one up.
Note: It takes 24-48 hours after a new property is connected to Google Search Console for data to start to appear on Google’s side.
2. Connect the Search Console to Broadly
- Navigate to Settings > Connections.
- Click ( + ) to add an account.
- Log into Google with an account that has permission to access this Search Console account.
- All accounts that can be connected will appear in this list. Choose the account you want to connect.
- Once connected, it will take up to just a few minutes for existing data to appear in the Executive Report. 30 days of history is pulled in when an account is first connected.
Note: If the account you want to connect does not appear here, make sure it is fully verified. Also, make sure the Google account you are connecting with has sufficient permissions to view this Search Console account.
3. Customize the queries tracked in the Executive Report
- You can completely customize the keywords that are tracked and reported on in the Executive Report via Search Console.
- When Google Search Console is first connected, Broadly will automatically pull in the top 10 search queries for your business by clicking for reporting.
- You can customize these keywords, remove them, or add, up to 20 keywords to be reported in the Executive Report.
- Go to Broadly > Connections > and click "..." > click “Edit Queries”.
FAQs
Q: I’ve connected Search Console to Broadly, but I don’t see any data in the Executive Report.
- Do you see data in Google Search Console itself yet? It can take a few days for a newly connected Search Console account to begin to collect data. Check back the next day – after connecting, our data collection happens once per day around midnight CST.
- It can take a few minutes for Broadly to pull in data to display in the Executive Report. The app automatically pulls in 90 days' worth of data, and you should usually be able to see data in the most recent weekly Executive Report within an hour of connecting to Search Console.
- If the website is new, there may be low or no data to report on yet. With no data yet, the cards will not appear. As you work at improving the SEO of this website, and it starts to receive organic clicks, data will appear in the report.
- Do you have sufficient permissions on your Google user to connect this data? Ensure you have admin privileges in Google Search Console.
Q: How are the ‘Queries on 1st page of Google Search’ cards calculated?
- We created a new custom metric that is a great way to show proof of improvement over time to a business owner. Each day, we count the number of queries where:
- They each have an average position of between 1.0 and 10.0 (the first page of Google).
- The business’s website received at least one click within the last 30 days for that keyword.
- We created this definition to eliminate the noise that can come from the hundreds of keywords a business might appear for but never get a click, because of poor relevancy.
- This number is calculated once every 24 hours and then plotted on a trend-line, to show a trend over time. As your website’s SEO is improved, so will this number on this card.
Do you support Domain Properties?
Yes! We support connecting both Domain-properties and URL prefix properties. We recommend using Domain properties, as they collect a wider view of all search activity from all variations of a domain (www vs non-www, etc.) Learn about the difference here.