The Executive Report is your single source of truth for the state of your online presence. It gives you a rollup of everything happening across your digital marketing channels week-to-week, or month-to-month.
This automated report gives you a first-hand look your return on investment—it’s a great way to see your results each month.
When is the Executive Report sent out?
The Executive Report processes a lot of data. While we do our best to ensure it's ready to go at month's end, you may notice a 2-3 day delay before receiving your monthly report. When the Executive Report is received, it will contain data for the entire month.
The monthly Executive Report usually goes out between the 1st - 3rd days of each month. The weekly Executive Report is sent out on Mondays. The Executive Report may be sent outside of business days as it recognizes the start of each month, not specifically Monday-Friday.
NOTE - You will not receive an Executive Report if there are no changes in data as changes in the data are needed for a new executive report entry. If there are no changes from the previous month for any specific section of the report, the section will not populate the report for the current month.
What data does the executive report contain?
The Executive Report makes it even easier to see everything you accomplish for your business, month after month. Features include:
- More products and more key performance indicators from across the marketing stack.
- Short-term changes and long-term trends. Compare metrics week-over-week or month-over-month, and use long-term trends to contextualize changes over time, e.g. “You may have received fewer website visits from Google Maps this week, but in the last 6 months, your website traffic has more than tripled.
- An automated email with relevant highlights is delivered to you on a regular basis.
- Immediate value on day one after authenticating a Google Business Profile, useful personalized data will appear in the report in the report within 5 minutes.
Viewing and Understanding the Executive Report
- On the top-right, you can choose your date range. Defaults are weekly or monthly reports. You can also choose a completely custom date range.
- Quick navigation to a certain section in the report is possible by clicking on a category icon in the header of the report, or by choosing from the drop-down menu in the navigation header.
- Quick navigation to a certain section in the report is possible by clicking on a category icon in the header of the report, or by choosing from the drop-down menu in the navigation header.