What is character count?
Composer validations and character count are customized to ensure posts are consistent with each social network’s requirements. This helps prevent failed posts by alerting the user to problems before posting.
Why is character count important?
When creating social posts across different social providers, the content must meet the requirements of each social media platform so that it posts correctly and successfully.
How does character count work?
When using Composer to create a new post, the character count is displayed along with the total number of available characters. See the example below.
Instagram (225/2200 characters used):
The character count and total available characters are visible in the lower right corner. The total number of characters available for each social media platform are as follows:
| Network | X | Google Business Profile | |||
| Character limit | 63,206 | 280 | 700 | 2,200 | 1,500 |