Instagram Reels are fantastic for brand awareness as a business's reel will appear on the "Explore" and "Reels" tabs for Instagram users who may not have found their content otherwise.
Follow these steps to get started with Instagram Reels in Social Marketing.
1. Click Create to compose a post.
2. Ensure Instagram is selected as a channel.
3. Type your post content and add the video to the Add Media section. (Note: Videos uploaded here will always be posted as reels.)
4. Click on "Post Now," or you can schedule for a later date.
5. Once your post has been published, you can see the Reels icon for Instagram under Posts > Published.
Additional Information
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Once a video is posted as a Reel once, Social Marketing will post all videos on Instagram as Reels going forward (This is how Instagram works when posting natively as well.)
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Instagram Reels are designed to be viewed vertically, full-screen. As Instagram Reels are viewed in a vertical orientation, videos should be 1080 pixels wide and 1920 pixels tall (an aspect ratio of 9:16).
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Instagram limits users to capture and upload videos under 15 seconds in the Reels tab in mobile view. Longer videos will be seen in the profile view under "Feed."
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As of right now, there is no way to directly post to Facebook as Reels via Social Marketing, however, a workaround is to allow "post to Facebook" when posting to Instagram. This setting is found on Instagram.