With Multi-location social posting, you can:
- Post to multiple Facebook, Instagram or Google Business Profile pages in one go
- Customize posts for each individual location through dynamic content and allow the individual locations to customize multi-location posts.
- Review and monitor brand performance and drill down on individual locations in one view
How does multi-location social posting work?
For best results, each location should be set up as an individual account with a Facebook, Instagram, and Google Business Profile connected to its own social app.
Creating a post
Step 1: Go to Multi-Location > Social > Overview. Here you will see the overview of your brand’s social performance with details for each location. Click on the Compose Post button to open the composer.
Note: Posting to Instagram and using the AI features are functionalities of the Pro edition of the social app.
Step 2: Google Business Events and Call to Actions can be included when composing a post.
Step 3: Refine Locations
By default, all locations are selected. Click Refine Locations to select locations by Group, Geography, or Location.
- Group - select a group that you’ve previously created. You can create groups according to however you want to classify your locations. (Example: franchises, corporate-owned branches, etc.)
- Geography - select locations by country or by state/province
- Location - select specific locations that you want to include in your post
Step 4: Recent and scheduled posts will be listed for both Facebook and Google Business Profile. Click on 'All Locations' to view the accounts where each post was made.
Dynamic Content
Once you’ve refined the locations, you can proceed with creating your post. Using dynamic content, you can customize your post for each location. Simply click on the dynamic content icon to add any of the following information:
- Business name
- City
- Phone number
Dynamic content automatically pulls each location’s details. You can see what your post looks like in the preview pane of the composer. Once you’re done with your post, you can choose to either publish it immediately or schedule it for a specific date and time.
Easy Customization
Each location can customize a scheduled multi-location post through its own Broadly account. They can edit the post as they would with any regular post: change the date and time of posting, edit copy, change images, add hashtags, etc. To do so, you must navigate to the individual account.
Manage Posts
Navigating to Multi-location > Social > Managed Posts will allow you to view Recent Posts. You can also view and edit Scheduled Posts, as well as retry any posts that may have failed. You can also see which locations are included in each post by clicking the locations link.
Overview
Finally, through the Overview page, you can see how your overall brand is doing and compare performance among your different locations.
Clicking a location will open a side panel with more details specific to the location.