Social Marketing users can create and plan their content calendar more efficiently. Draft posts can be scheduled and viewed in the calendar, allowing users to plan their content without the concern of posts going live before they are finalized.
With this feature, you can create drafts and schedule these drafts in the Calendar. You can then make further edits, making sure that posts do not get published before they are finalized. This helps to save time and eliminate the need for manual work and spreadsheets when creating your content calendar.
How do I get drafts to appear on my calendar?
To have drafts appear on the calendar, you'll first need to save them with a scheduled date:
- Open the composer by either clicking Create or by editing an existing draft
- Under Post State, select Draft.
- Optionally, choose the date and time for the draft due date. (Note: This does not schedule your post.)
- Click Save Draft.
This draft will now appear under the Calendar tab in Social Marketing.
What happens when the scheduled date arrives?
If a post is saved as a draft with a scheduled date, nothing will happen. The post will remain as a draft and not be posted to any of your selected networks.
Where will my posts appear in Social Marketing?
|
Draft feed |
Scheduled feed |
Calendar |
Publishing |
|
|
Draft saved without a scheduled date |
✔️ |
✘ |
✘ |
The post will not be published unless scheduled or published immediately |
|
Draft saved with a scheduled date |
✔️ |
✘ |
✔️ |
The post will not be published unless scheduled or published immediately |
|
Scheduled post |
✘ |
✔️ |
✔️ |
The post will automatically be published on the scheduled date |
How do I differentiate drafts from scheduled posts?
Drafts will be marked with a pencil icon or with an orange heading, depending on the calendar's view.