Users of the pro edition of Social Marketing can track how many clicks shortened links get, broken down by platform. Tracking how these links are performing helps to provide proof-of-performance, and allows you to optimize content by seeing what’s working (or, what’s not!)
How does tracking link performance work?
To see link performance go to Insights > Link Performance.
Here, you’ll be able to track clicks by platform. Better yet, you can track clicks from outlets you may not even be aware of. The Other category shows how many clicks a post is getting from being shared via email, private messages, other websites, and more.