You can view advanced analytics on the performance of your social media posts in Social Marketing. This feature makes it easier than ever to monitor and grow a presence on the most important social networks for your business.
You will find detailed insights into the success of your posts on Facebook, X, Instagram, and LinkedIn under the Insights > Post Performance tab in Social Marketing.
You will be able to see the engagement and reach of social media content over time, as well as a detailed breakdown of the views, reactions, comments, shares, and more, that your posts receive.
Why are post performance analytics important?
When you want to prove the effectiveness of your social media content, you can analyze and dig into social media post performance using the tool of your choice, so you can present the data as it suits you best using the date range of your choice.
How do post performance analytics work?
Go to the Social Marketing Overview Page:
Note that the middle card "Recent posts" displays only successful posts made during the last 30 days.
Next visit the Post Performance tab under Insights. Under the "All" tab, users can select different date ranges. After selecting the date range, users will see that the new posts count in the chart match the total posts count in the table below.
Also under the "All" tab, users will see the published information, the post that was made, and the service used. There is an "Export" button to download a CSV file for this Post Performance reporting.
Facebook calculates reach and engagement. The stats match the total in the table. Additionally, the API provides reach, comments, reshares, reactions, and engagement. This report can also be exported as a downloadable CSV.
For Instagram, there are new posts completed and a breakdown of the reach.
X includes new posts and follower counts.
LinkedIn displays new posts and engagement. The stats for these match the totals in the table.